Record-Breaking Attendance Marks BeautyWorld ME 2023

Organized by Messe Frankfurt Middle East , Beautyworld ME 2023, hosted at Dubai World Trade Centre (DWTC) from October 30th to November 1st, has shattered records, registering the highest footfall and active participation since its inception.

Spanning across an extensive 15 halls, the event drew in a staggering 65,000 attendees over the dynamic three-day affair, marking a remarkable 23% increase from the preceding year.

The surge in both visitor and exhibitor numbers underscored the Gulf Cooperation Council (GCC) region’s pivotal role as a driving force in the global beauty and personal care landscape. Notably, McKinsey & Company forecasts project the Middle East and Africa (MEA) market to burgeon to $47 billion by 2027.

Beautyworld ME 2023 showcased diverse pavilions from countries like Pakistan, China, Italy, Japan, Korea, Turkiye, the United Kingdom, and the United States, exhibiting an array of fragrances, cosmetics, skincare, beauty tech, personal care products, and more. This year also witnessed over 100 exhibitors from India. Companies like Aroma Treasures , Beauty Garage, Bio Sol , Emami , Anchor , Bryan & Candy ,Curli , Dubey Perfumers , Keva , House of Beauty , Jyothy Laboratories , Lykis , Mahika Packaging attracted visitors from the MENA region.

The event’s highlights included the resumption of the Next in Beauty Conference featuring a keynote by Emirati skincare luminary, Salama Mohamed. The Front Row by Nazih Group stage dazzled attendees with captivating demonstrations complemented by the exhilarating Nail It! competition. The pinnacle of recognition was the Beautyworld Middle East Awards, a gala event honoring luminaries and top-notch products within the industry.

A unique facet of the event, the ‘Signature Scent’ competition, witnessed 15 international fragrance houses vying for the honor. Jean-François Thizon from Parfex clinched victory with his evocative creation ‘Golden Light,’ chosen as the official scent for Beautyworld Middle East.

Beautyworld Middle East remains a premier global platform promising unparalleled opportunities for networking, product discovery, and business expansion in one of the world’s foremost trade hubs. The eagerly anticipated 28th edition is slated to return to DWTC from October 28th to 30th, 2024.

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