VEGA launches colour cosmetics brand ‘Sery’
Beauty appliances and accessories brand Vega has entered the lucrative colour cosmetics market with the launch of SÉRY cosmetics. The makeup brand is available through e-commerce channels like Amazon and its own website. The Product line includes Lipsticks, Mascaras, Foundations, Blushers, Eye shadows and Kajal. Products are in a stick format thus making it easy for women on the move to use. Sery products are researched and formulated in Italy and are manufactured in India. As part of its marketing strategy, the brand has roped in actress Amyra Dastur as brand ambassador.
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