MAC launches at Boots in a first
MAC Cosmetics will now sell at select Boots stores and in 100 stores across the UK and Ireland. The iconic brand will also sell through Boots online , where consumers will have the online experience of the popular MAC’s “Lip Shade Finder” tool too. Customers can find their perfect lipstick by comparing more than 200 shades and textures with this tool. According to industry observers , by launching in Boots , the brand is seeking to become more accessible to it’s customers. Talking on the move, Terry Barber , Director of Make-up Artistry at MAC said “It’s a natural step for MAC to pair with an iconic British retailer such as Boots. Everybody shops at Boots! MAC is a people’s brand and through Boots, it’s now closer to the consumers who love it.” It is important to note here that MAC has been sold strictly at MAC stores,until now. MAC is not the first major beauty brand to join forces with the high street retailer recently. Rihanna’s brand ‘Fenty Beauty’ had launched at Boots after being exclusively sold in store and online at luxury department store Harvey Nichols.