Bobbi Brown Cosmetics signs Tara Sutaria as brand ambassador
Tara Sutaria joins Hollywood actresses Yara Shahidi, Elizabeth Olsen, and Chinese actress NiNi as the Indian counterpart of Bobbi Brown’s global ‘Confident Beauty’ campaign. She will join the list of the brand’s global celebrity spokeswomen, sharing their “beauty truths” – the guiding honesties behind the lives they lead, to inspire women everywhere. Confident Beauty is a brand equity campaign that celebrates confident women and diversity, linked to their hero foundation products and equity in shade breadth, undertone and skin tone leadership. The brand’s multifaceted approach communicates face leadership and true beauty philosophy. To address this messaging, the film showcases brand ambassador Tara Sutaria reflecting on what beauty means to her; we see an engaging montage of Tara as she prepares for a performance by rehearsing her dance, in addition to using her Bobbi Brown’s Skin Long-Wear Weightless Foundation SPF 15, which plays an important role in building her confidence and bringing out her natural beauty when she finally gets onto the stage. Bobbi Brown Cosmetics offers a broad shade range of undertone correct, skin true shades that claim to deliver fresh, healthy, glowing skin. The line-up holds a breadth of 43 shades, which include the 12 newly launched shades globally complementing different skin tones.
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