Brand strategy, consumer trends, and the business of beauty.
Indian D2C skincare brand Be Clinical just secured a ₹21 Crore seed extension. Beyond the capital injection itself, this deal highlights a clear shift in how Indian beauty brands operate: white-label outsourcing is ou...
Wipro Consumer Care & Lighting’s ₹387.5 crore acquisition of Dermatouch sends a clear message to the Indian beauty industry: legacy FMCG giants are done waiting on slow internal R&D cycles. By acquiring a fast-growing...
Typsy Beauty’s recent ₹20 crore capital raise signals a massive structural pivot across the Indian color cosmetics market. As direct-to-consumer (D2C) brands rush to scale into omnichannel retail and 10-minute quick-c...
Wipro Consumer Care & Lighting’s ₹387.5 crore acquisition of Dermatouch sends a clear message to the Indian beauty industry: legacy FMCG giants are done waiting on slow internal R&D cycles. By acquiring a fast-growing...
Typsy Beauty’s recent ₹20 crore capital raise signals a massive structural pivot across the Indian color cosmetics market. As direct-to-consumer (D2C) brands rush to scale into omnichannel retail and 10-minute quick-c...
Typsy Beauty’s fresh ₹20 Cr capital injection signals a broader industry pivot across the Indian colour cosmetics landscape. With performance marketing costs climbing across digital channels, direct-to-consumer (D2C)...
CeraVe topped Traackr's influencer marketing rankings for May 2026 with a medutainment campaign rooted in real culture — while Patrick Ta's Transition Blush controversy showed how organic social can turn against a brand just as fast. Two cases, one essential strategic lesson.
Dupes have moved from the fringes of online marketplaces into mainstream retail, institutional investment, and the regulatory agenda. For brand leaders in perfumery and cosmetics, the question is no longer whether to take the dupe economy seriously — it is how to compete strategically within it.
Efficacy alone is no longer sufficient currency in beauty. IL Cosmetics' latest innovation portfolio — spanning complexion, lips, eyes, and nails — makes the case that sensoriality, emotional engagement, and multi-functional performance are now inseparable. Here is what brand leaders need to understand and act on.
L'Oréal's Consumer Products Division is outperforming the global mass beauty market through a disciplined combination of accessible innovation, AI-driven personalisation, and marketing simplification. For brand leaders at every scale, the strategic choices embedded in this pivot offer a precise playbook worth decoding.
NoBroker has launched Zivora, an at-home salon service, entering a category already contested by Snabbit, Urban Company, Yes Madam, and DAZZL. For India's professional beauty product brands and BPC suppliers, the platform consolidation race is reshaping the B2B channel landscape faster than most teams have planned for.
Typsy Beauty’s fresh ₹20 Cr capital injection signals a broader industry pivot across the Indian colour cosmetics landscape. With performance marketing costs climbing across digital channels, direct-to-consumer (D2C)...
CeraVe topped Traackr's influencer marketing rankings for May 2026 with a medutainment campaign rooted in real culture — while Patrick Ta's Transition Blush controversy showed how organic social can turn against a brand just as fast. Two cases, one essential strategic lesson.