L’Oreal to acquire US based skincare brand ‘Thayers’

L’Oreal  has announced the signing of an agreement to acquire Thayers Natural Remedies, a US-based natural skincare brand from Henry Thayer Company. The brand will be integrated into L’Oréal’s Consumer Products Division. Thayers Natural Remedies has a strong skincare heritage and offers a portfolio of high-quality products including toners and astringents. With a 170 years heritage, the brand is best known for its iconic Witch Hazel Aloe Vera Formula Facial Toner, a bestselling product popular among a diverse group of consumers. The brand has expanded its distribution from natural grocery stores to a multichannel strategy which includes mass and beauty retailers, drugstores and e-commerce. Thayers Natural Remedies recorded sales of US $44 million in 2019. Welcoming the brand to the French major’s ever expanding portfolio Alexis Perakis-Valat, President Consumer Products Division  said: “We are thrilled to welcome Thayers Natural Remedies, a true “love brand” at the intersection of two major skincare trends: nature and health. This acquisition is part of our strategy to develop our skincare business all around the world”.  

Subscribe to our free newsletter to read the latest news and articles before they are published.